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Today’s SEO: An Opportunity for Alignment
Many in the SEO industry (and their clients) were taken by storm with Google’s latest algorithm change, Penguin. This update targeted websites that were found to be engaging in so-called “black hat”...
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Irrational Biases In Internet Marketing: Rand Fishkin at Inbound 2012
I’m live blogging from Inbound 2012, currently watching a presentation by Rand Fishkin. Rand is a well-known SEO expert and Inbound marketer. He’s also the founder of SEOMoz. He’s posed the question,...
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Optimizing Press Releases for SEO
Press releases are a great addition to an SEO strategy. Optimizing press releases for SEO creates more value from the release because it creates inbound links from other websites that pick up the...
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Measuring the Value of SEO: Are businesses getting a return?
A few years ago, we were frustrated. As Web developers, we saw that search engine optimization (the skill of improving the rank of a website in search results, aka SEO) was becoming a requisite for our...
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How to Increase Website Performance and SEO Rank
Your website’s performance directly impacts your web marketing effort. Both Google and Bing factor in how fast a webpage loads when determining its rank in their search results. Even if visitors find...
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Google Hummingbird Algorithm and Keyword Research
September 2013 was a big month for Google. On September 26, they celebrated their 15th birthday by announcing that they have a few new features in the works. But they also revealed a new search...
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Search Exchange 2014—A Recap
This week Charlotte once again played host for the Search Exchange Internet Marketing Conference. While I have heard about this event for several years, it was the first year that I attended the...
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Mobile SEO: Your Mobile Search Rankings Are About To Change
Is your site mobile-friendly? If not, you are about to experience a shift in rankings in Google. On April 21st, Google will begin releasing a mobile-friendly algorithm that will impact mobile SEO. This...
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4 Tips for Solving Duplicate Content
Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your website...
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13 Unlucky SEO Myths To Avoid. If You Hear These, Run!
There’s always talk around SEO and what the best or worst tactics are. “X is dead,” “Y is the best ever!”, “If you do this, you’re done for!” The trick is knowing how to navigate through the...
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